DIRECTOR OF COMMUNICATIONS AND MARKETING, 2021 - My work at USC has played a significant role in rebuilding the reputation of the University following high-profile sexual harassment accusations and settlements. As Communications Director, I was tasked with building the brand of the new Office for Equity, Equal Opportunity, and Title IX, resulting in major increases in website traffic, audience engagement, brand awareness and utilization of services.
COMMUNICATIONS AND MARKETING DIRECTOR, 2020 - 2021 As Director of Marketing and Communications, I managed all aspects of the organization's public-facing and internal communications, including the website, public relations, event production, program communications, and executive communications. I also created COVID-related communications campaigns that resulted in major fundraising drives that netted 2x more than previous campaigns and secured national and local media coverage.
DIRECTOR OF DEVELOPMENT 2017 - 2018 Led efforts to plan and execute FUSE’s Annual Celebration event, raising more than $50,000 in corporate sponsorships to underwrite event costs. Responsible for all phases of grant reporting requirements and proposals, including direct grant writing and reporting.
SENIOR DIRECTOR OF MARKETING AND COMMUNICATIONS, 2014 - 2016 Planned, developed and executed multi-channel B2B and B2C marketing campaigns in support of expanding startup offering residential and commercial home energy finance programs, including the CaliforniaFIRST program, available to millions of California homeowners. Established and grew the Marketing Department by ensuring that the appropriate structures, systems, and competencies were developed in order to meet and exceed the goals of the department plan.
COMMUNICATIONS OFFICER 2006 - 2013 Developed communications strategies for foundation programs, special projects, announcements, activities and webinars. Duties included writing, editing, and project management for publications, announcements, infographics, and social media platforms; media relations; and website strategy. Partnered with key executives and the board of directors to ensure strict adherence to board governance policies.